Cock de India!


I HAD often wondered why population is thin across the Frigid Zone. An unusually chilly winter in hometown Guwahati told me why – you just don’t feel like unzipping!

But mercury refusing to be on heat doesn’t mean your mind cannot be in the Torrid Zone. Mine was, when a friend called up the other day seeking a few slogans for an event – the 74th Senior National Badminton championship – his firm was sponsoring.

“Need them by this evening, will have to put up the banners tomorrow morning,” said Nadar Hussain, proprietor of Geoshine Gems India Pvt Ltd. “And yes, please come up with something exciting.”

Badminton? Pullela Gopichand? Nah! Saina Nehwal? Um! Prakash Padukone… Aha! Deepika Padukone!

That was it. In about 20 minutes I gave Nadar the first slogan: Cock de India!

Not everyone in this world has a dirty mind, I told myself. After all, badminton is about shuttling cocks. Or is it shuttlecocks?

Nevertheless, I hoped Shimit Amin and Shah Rukh Khan wouldn’t mind. They did stick it up with a bevy of belles to Chak de India!

The cocky slogan took me to my next: Love all, lob some!

We are talking technicalities of the game here, not a short leg’s tendency to nudge between fine legs.

More technicalities: Lob it, smash it, win it!

And finally, a tribute to the nippy conditions that inspired the other lines: Enjoy the feather weather!

Nadar was happy. I wasn’t, because I had something else to wonder about. Why should people call a pretty good sport BADminton?

Whoever came up with that word must have been a shuttlecock sadist. Or maybe he – she? – got it real B-A-D.

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About rahconteur

A mid-career journalist who's worked horizontally across India - from Arunachal Pradesh to Gujarat
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6 Responses to Cock de India!

  1. sharad deep says:

    Gi, Rahul…
    Great piece yaar. I always admire your imgination power and ability to say many things in short. So dear great going…this must be a touchy and laudable piece to everyone.

  2. sanat says:

    It’s a cool cock for badminton piece. But why wonder why should people call a pretty good sport BADminton?

    May be coz it’s a Bad-MINT (that is) ON!

    whadusay?

  3. ketaki says:

    nice slogans!!! by the way, which ones did they use in the end…
    badminton has something to do with the place in UK where it was played first I think….though I am not sure…

  4. rahconteur says:

    All. On separate banners. Thanks!

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